October 30, 2024 // Franchising.com // ST. LOUIS– The Radiant Waxing® brand announced its latest development deal that will bring four locations to the greater St. Louis area with entrepreneurial sister duo, Hoda Deluvia and Neda Abdiannia.
Both Deluvia and Abdinnia have decorated backgrounds rooted in the wellness industry. The pair first explored business ownership in the beauty space by franchising with the Amazing Lash Studio® brand, which operates under the same beauty and wellness franchise portfolio as the Radiant Waxing brand, WellBiz Brands, Inc. They’ve been part of the Amazing Lash Studio community for almost five years— Deluvia worked out of a studio in St. Louis as a studio director while Abdiannia started as a lash consultant and later became an assistant manager. The Amazing Lash Studio mission resonated deeply with both Deluvia and Abdiannia, as empowering women and helping them feel their most confident aligns with their values and is a founding principle for all brands that operate within the WellBiz Brands® portfolio.
As Deluvia and Abdinnia moved closer to opening their own Amazing Lash Studio location, which is set to open in 2025, they became more familiar with the other concepts under WellBiz Brands portfolio, including the Radiant Waxing brand. Deluvia and Abdinnia signed the brand’s first area development deal for Missouri. The duo plans to open four salons over the next few years.
"My sister and I are originally from Iran which is a place where women can’t fully express themselves,” said Deluvia. “That's why we're so passionate about creating opportunities for other women. We’ve been so fortunate to find concepts like the Amazing Lash Studio and Radiant Waxing brands that align so closely with our values. As female entrepreneurs ourselves, our goal is to uplift women, and we know these two brands create spaces to do just that. As we get closer to opening our first Amazing Lash Studio location, we’re eager to connect with the community. The relationships formed through this first location will no doubt create an existing customer base as we then prepare to introduce the Radiant Waxing brand to St. Louis in the coming years.”
The Radiant Waxing brand has a three-step speed-waxing process, using the all-natural, skincare-forward TRUWAX® soft wax. This process combines refined, effective waxing techniques, helping ensure both physical and emotional comfort for guests. By focusing solely on waxing services, Radiant Waxing salons deliver a guest-centric experience that leaves guests feeling smooth and confident in just minutes.
“Hoda and Neda are exactly the type of franchisees we aim to partner with at WellBiz Brands,” said Erin Iglehart, Director of Franchise Development with WellBiz Brands, Inc. “Their passion for empowering women is truly contagious and we’re thrilled to have them onboard to expand two of the names within the portfolio. We’re confident that Hoda and Neda are the perfect pair to help grow these two brands.”
SOURCE WellBiz Brands, Inc.
