The 2025 BAI Momentum Conference in Nevada brought together some of the most forward-thinking leaders in franchising—and one thing became crystal clear: Momentum isn’t a marketing theme. It’s a strategy for sustainable growth.
Over three powerful days, we explored what it really takes to scale a franchise brand in today’s shifting environment. Here are five key takeaways that resonated across the sessions, panels, and fireside chats:
1. Infrastructure Before Acceleration
Several franchisors shared cautionary tales of scaling too fast without the right support systems in place. The consensus:
You can't grow what you can’t support.
Before expanding your footprint, you need:
- A clear, replicable onboarding process
- Scalable training and operational support
- A tech stack that empowers—not hinders—growth
One brand shared how investing in backend systems early on helped them double their units without doubling their stress.
2. Relationships Drive Revenue
A recurring theme: People are your momentum.
From franchisees to suppliers to brokers, relationships drive long-term success. Attendees learned that:
- Franchisee success stories are your most powerful recruitment tool.
- Transparent communication builds loyalty during tough times.
- Brokers aren’t just referral sources—they’re strategic partners.
The “Human side of Franchising” panel reminded us that franchise development is still a relationship business, even in a tech-driven world.
3. Strategic Partnerships Accelerate Scale
We heard from brands that have scaled by leaning into strategic alliances— marketing firms, operational consultants, and technology providers.
One franchisor explained it this way:
"We stopped trying to do everything in-house and started focusing on what we do best—then we partnered with experts for the rest."
Momentum increases when you build the right ecosystem around your brand.
4. Data + Intuition = Better Decisions
Several speakers emphasized the need for data-informed decision-making. That means using tools like:
- Lead scoring systems
- Zorakle Profiles for franchisee compatibility
- Performance benchmarks across units
But data wasn’t the full story. Leaders also shared how blending data with instinct, experience, and gut-checks led to better decisions in high-stakes moments.
5. Resilience Is a Growth Strategy
Regulatory changes, economic shifts, and operational surprises aren’t just challenges—they’re constants. The brands that continue to grow are the ones that:
- Stay aligned to mission and values
- Embrace flexibility in execution
- See setbacks as setups for reinvention
This was a strong theme during our fireside chat on new legislation and third-party franchise sellers—regulatory headwinds are coming, but proactive, principled brands will rise above.
Final Reflection: Momentum Is Ongoing
Momentum doesn’t end when the conference wraps. It’s something we build and protect every day. As Brandon Clifford, CEO Business Alliance Inc said, “Momentum is belief plus action repeated. Every Day. It doesn’t start in the big moments; it begins with the small ones.”
At Business Alliance Inc., we’re proud to partner with brokers, franchisors, and suppliers who are committed to not just growing—but growing intentionally, collaboratively, and sustainably.
Let’s keep the energy going. Let’s move forward—together.
